From the Sublime to the Insanely Ridiculous
October 29, 2006 - ח' חשון תשס"ז by admin
At dinner last night the first thing the waitress asked us was the question that has become so derigeur: Still or Sparkling? This got me thinking about the evolution of that most basic and fundamental life-sustaining substance – H20 – and its marketing ascendence. Bottled water has become part of our pop culture – it has evolved from a symbol of health to European sophistication (remember Perrier in the 70s? Evian in the 80s? Fiji Water?) to spirituality (Madonna and Britney only drink Kabbalah Water) to the ultimate expression of our Hip-Hop Age – Bling!
Yes, you read that correctly! Bling (with real Swarovski crystals) is now encrusted into the water we drink. Check out the $35-a-bottle Bling H20, conceived in Hollywood (where else?), bottled in Dandridge, Tennessee and now being marketed online and by the current stars of the day. “It’s Bling, baby,” Jamie Foxx says as he holds out the blinged-out bottle. “It’s all about image in Hollywood, and this is the water to drink if you want to look sexy.”
CNN captured the essence of Bling H20 in a recent article entitled “5 signs you have too much money … and not as much sense.”
In this Paradox-of-Choice world in which we live, there are thousands of brands of bottled water available to satisfy all of our needs. Which one tickles your fancy? Personally, give me Badoit any day of the week.
David Feldt
