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20+ years of Super Bowl ads

For those of you, like me, who can’t get enough of Super Bowl ads, the New York Times has a cool interactive analysis tool of ads from 1984 thru’ 2007.

The humor index has been on the rise and 2007 sees 72% of ads featuring humor.

Want a quick reminder of the “irrational exuberance” of the dot.com boom? Look at the pets.com ad in 2000.

Enjoy!

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