Marketing “Failure”
I think this is brilliant. What do you think happens to Jelly Beans that don't have the "correct shape" grade and/or don't have the correct logo stamped on them?
Instead of denying that these mishaps occur in their manufacturing process, the Jelly Bean company has taken a fun (and profitable) approach - the "failures" are packaged as Belly Flops and sold online in 2-lb bags at the Jelly Beans Outlet Store.
They are marketed as follows: "the cute little misshapen beans that everyone loves are available right here. Belly Flops are lumpy, bumpy and a little odd looking, but their flavor is absolutely top notch."
Not suitable for all products but it certainly works in this category ...
[via Steve Woodruff at StickyFigure]
A Ubiquitous Platform + 30,000,000 people = The Ultimate Coder’s Dream
The Facebook Platform is less than 3 months old and it's already shaking up the world. Since it's launch on June 1, we've seen the number of applications on the Facebook Platform grow exponentially and today there are 7,500+ apps (widgets) spread across the 30 million plus active Facebook network. The top application is "Top Friends" which replicates a MySpace-like friends list experience on Facebook. It was developed by Slide (one of the most popular widget makers on the web today) and has been added to 12 million users' profiles on Facebook since it was released.
Yesterday a sole developer, Craig Ulliott, from Philadelphia instantly became the new widget-wunderkind when it was rumored that TripAdvisor had acquired his "Where I've Been" Facebook application for a reported $3 million dollars!
Irrespective of whether the rumor is true or not, I believe that this story represents a true tipping point. Craig developed the app in his spare time and launched it on the Facebook Platform less than two months ago. Today his widget has 2.4 million users, more than double TripAdvisor's similar "Cities I've Visited" app (1 million users).
We've entered a new era in technology where the presence of a ubiquitous open-API platform tied to a 30 million plus social network fundamentally changes the game!
I truly hope that the story is true - either way, Craig, you're my hero!
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