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Archive for August, 2007 - אב / אלול תשסז

Marketing “Failure”

I think this is brilliant.  What do you think happens to Jelly Beans that don’t have the “correct shape” grade and/or don’t have the correct logo stamped on them? Instead of denying that these mishaps occur in their manufacturing process, the Jelly Bean company has taken a fun (and profitable) approach – the “failures” are [...]

The Facebook Platform is less than 3 months old and it’s already shaking up the world.  Since it’s launch on June 1, we’ve seen the number of applications on the Facebook Platform grow exponentially and today there are 7,500+ apps (widgets) spread across the 30 million plus active Facebook network.  The top application is “Top [...]

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