Digital Disruption

Time Inc announced today that Business 2.0 magazine will be shut down.  The final publication will be the October issue. The reason given is declining ad revenue.  Time had the opportunity to sell the magazine to a number of suitors but decided instead to shut it down and reassign the editor and nine other editorial staff to work within Fortune magazine.As a veteran of the digital age, I feel like one of my best friends just passed away. I initially viewed this as a sign that the days of innovation in the online space are over.  I was one of 2,342 faithful readers who participated in a Facebook group called “I read Business 2.0 – and I want to keep reading!”. 

Time Inc didn’t listen to us, or maybe they did …We’ve witnessed several trends over the past two or three years that show that digital has grown up and has gone mass.  Marketers have embraced the entire paradigm and digital is now increasingly at the center of marketing – just look at the way agencies are evolving, look at the way brands are evolving.  Customers led the way by embracing and integrating all things “interactive” into their daily lives. Digital innovation is not dead – it just morphed into something new …What do you think?

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