The final nail in the Cingular coffin
November 6, 2007 - כ"ו חשון תשס"ח by admin
I’ve always loved the Cingular brand and was mortified when AT&T decided to simply destroy billions of dollars of brand equity represented by the Cingular name.
In a recent AdAge poll, over 70% of people agreed.
Last night I received 6 (SIX!) emails from my “new ATT” to tell me that my mobile email address was being changed for me.
Here’s the sad email I received this morning to confirm the change … it’s a generic email that is SPAM and the final note at the end was the final nail in the coffin.
From: customercare@att.com
Sent: Nov 6, 2007 8:08 AM
Subject: Confirmation Message: Your BlackBerry Email Address Has Been Changed
At AT&T, your business is important to us as we continue our efforts to raise the bar and enhance your service. Your BlackBerry email address has been changed from name@mycingular.blackberry.net to name@att.blackberry.net.
Please, note that all incoming email messages intended for your old name@mycingular.blackberry.net address are now automatically being redirected to your new name@att.blackberry.net address. This redirection will continue until March 1, 2008. Please notify your important contacts of your new name@att.blackberry.net email address.
Thank you for choosing AT&T for your BlackBerry solution needs.
Note: If you have received this message in error, please disregard.
