Digital Disruption

Sprint has a really interesting new site to promote it’s mobile broadband offering.  It’s called “Sprint NOW” and it is a futuristic personal information / news dashboard made of a screen full of cool visual widgets giving you a snapshot of our World now.

There’s a broad range of widgets showing, for example, the current National Debt, email sent , forests cut down, energy usage across the globe, new cases of malaria, today’s top Google searches and Youtube videos.

When I first saw it, I imagined this being projected up on a huge digital display in my home similar to a scene from “The Island”, “Minority Report” or “Ironman”.  I imagine myself going up to the display and customizing the data simply using my hands.

There’s no hard sell from Sprint – just that soothing synthetic female voice telling you the current time, a stunning glimpse of how diverse and interesting our world is and how this diverse information can be presented in real-time NOW.

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