The dying pangs of the traditional advertising industry? Or the birth of a new model?
January 16, 2009 - כ"א טבת תשס"ט by admin
I received an “Ad Alert” this morning via email touting a new TV commercial for Heineken. I had opted in to receive this email so I didn’t initially consider it to be spam. The usual spam that we receive typically falls into one of these categories:
- Adult content
- Health
- IT
- Personal finance
- Education/training
This was an email about a cool new TV commercial, not for Viagra or some MLM get-rick-quick scheme.
I clicked on the link and was taken to a site where I could watch the ad. This is what I saw:
Is the traditional advertising industry / agency experimenting with a new business model? Even if TV commercials were to become the next wave of entertainment that we download to our computers, iPhones, Apple TVs, etc, who in their right mind is going to download a TV commercial for $10? Obviously there is something wrong with this picture. $10 for a 30-second TV commercial? That’s not going to fly. How about 99c on iTunes? Maybe that would work. I can buy a full-length movie on my Apple TV for $9.99.
Round #1 of this new business model has failed. Try again please.
