Digital Disruption

Sony Pictures recently announced that they’re tapping into the current Twitter mania to help promote their upcoming Terminator Salvation : Resistance 2018 movie that hits cinemas on May 27. They’ve designed a pretty complicated engagement strategy on Twitter: You follow @resistance2018 on Twitter. You register on the Resistance 2018 site where you can log in [...]

The subject matter for this blog posting is not explicitly about “Digital Disruption.”  It touches on the power and meaning of Passover and I guess does have lessons that apply equally to individuals and brands alike. I’m in the midst of celebrating Passover which for me represents a time for personal reflection, evaluation and rebirth.  [...]