Digital Disruption

Sony Pictures recently announced that they’re tapping into the current Twitter mania to help promote their upcoming Terminator Salvation : Resistance 2018 movie that hits cinemas on May 27.
They’ve designed a pretty complicated engagement strategy on Twitter:

You follow @resistance2018 on Twitter.
You register on the Resistance 2018 site where you can log in to track your [...]

The subject matter for this blog posting is not explicitly about “Digital Disruption.”  It touches on the power and meaning of Passover and I guess does have lessons that apply equally to individuals and brands alike.
I’m in the midst of celebrating Passover which for me represents a time for personal reflection, evaluation and rebirth.  There [...]