Helping John Connor Destroy SKYNET on Twitter
Sony Pictures recently announced that they're tapping into the current Twitter mania to help promote their upcoming Terminator Salvation : Resistance 2018 movie that hits cinemas on May 27.
They've designed a pretty complicated engagement strategy on Twitter:
- You follow @resistance2018 on Twitter.
- You register on the Resistance 2018 site where you can log in to track your points and help John Connor destroy Skynet and the machines.
- There are resistance assignments sent out periodically every day via Twitter and a range of different Twitter messages that require different types of responses:
- Resistance Assignments (Word mix, trivia, partial transmissions) that require you to reply with the correct answers with the appropriate hashtag
- Skynet Warnings - informational messages related to the war between humans and machines
- Terminator Salvation Updates - information about the film. The updates may also reinforce the instructions and provide tips on how to earn more points.
- Status reports - direct messages that update you on your points and rank in the game.
Twitter is the perfect vehicle for the Terminator movie theme of Skynet and man vs. machine. As an active member of this Twitter community, you're playing your part as part of the human resistance to destroy Skynet and the machines using a Skynet-like global communication system.
It's the most complex use of Twitter I've seen for this type of promotional activity. So far almost 2,000 Terminator geeks (me included) have signed up and are actively replying and retweeting and creating buzz for the movie.
It will be interesting to see if this actually creates major buzz for the movie. Either way, I'm having fun playing my role to help John Connor conquer the machines.
Ego, Humility and Liberation – The Deeper Meaning of Passover
The subject matter for this blog posting is not explicitly about "Digital Disruption." It touches on the power and meaning of Passover and I guess does have lessons that apply equally to individuals and brands alike.
I'm in the midst of celebrating Passover which for me represents a time for personal reflection, evaluation and rebirth. There is much meaning and significance to Passover that goes deep below the surface. During the past few days I've interacted with many people who celebrate Passover but who don't necessarily know the "why" of Passover.
I'd like to explore some of the "why" with you ...
What is the relevance today of the story of Moses, Pharaoh and the liberation from Egypt 3,300 years ago? Hidden within the rituals of the Seder and the Matzah, Passover offers up eight days of spiritual lessons focused on transcendence and liberation from one's individual limitations.
The Hebrew word for Egypt is "Mitzrayim" (מִצְרַיִם) which derives from the root "Meitzar" (מיצר) which means straits, boundaries, restrictions or narrowness. Passover represents an opportunity in time where we can transcend our past limitations, failures and constraints; where we can break free of this "narrowness" and enter into an expansive new space.
The path to this new reality is laid out in great detail in the Hagaddah - the story book of the Passover story. The seder leads us through 15 steps of transcendence including the four questions we ask and the four glasses of wine we drink.
From the second night of Passover we count the 49 days (7 weeks) of the Omer which represent the journey to the revelation of Shavuot where we celebrate the giving of the Torah on Mount Sinai. The 49 stages of the journey are a mathematical formula that allows us to purify each level of our individual souls. For a detailed analysis, I highly recommend the "Spiritual Guide to Counting the Omer" by Rabbi Simon Jacobson.
The underlying force of this entire process is the removal of Ego (represented by the Chametz that we rid ourselves of the days before Passover starts.) The Matzah (simple flour and water - "unleavened bread") we eat during Passover presents the Humility / lack of ego that is an essential prerequisite for our journey of liberation.
If you want to know more, please contact me and I'll connect you with people way more knowledgable than I am who can help you explore further.
I wish you all a Happy and Joyful Passover! Chag Sameach!
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