Helping John Connor Destroy SKYNET on Twitter
April 27, 2009 - ד' אייר תשס"ט by admin
Sony Pictures recently announced that they’re tapping into the current Twitter mania to help promote their upcoming Terminator Salvation : Resistance 2018 movie that hits cinemas on May 27.
They’ve designed a pretty complicated engagement strategy on Twitter:
- You follow @resistance2018 on Twitter.
- You register on the Resistance 2018 site where you can log in to track your points and help John Connor destroy Skynet and the machines.
- There are resistance assignments sent out periodically every day via Twitter and a range of different Twitter messages that require different types of responses:
- Resistance Assignments (Word mix, trivia, partial transmissions) that require you to reply with the correct answers with the appropriate hashtag
- Skynet Warnings – informational messages related to the war between humans and machines
- Terminator Salvation Updates – information about the film. The updates may also reinforce the instructions and provide tips on how to earn more points.
- Status reports – direct messages that update you on your points and rank in the game.
Twitter is the perfect vehicle for the Terminator movie theme of Skynet and man vs. machine. As an active member of this Twitter community, you’re playing your part as part of the human resistance to destroy Skynet and the machines using a Skynet-like global communication system.
It’s the most complex use of Twitter I’ve seen for this type of promotional activity. So far almost 2,000 Terminator geeks (me included) have signed up and are actively replying and retweeting and creating buzz for the movie.
It will be interesting to see if this actually creates major buzz for the movie. Either way, I’m having fun playing my role to help John Connor conquer the machines.
