Posted in Uncategorized on Nov 22nd, 2009 - ה כסלו תשע View Comments
This past week we’ve witnessed a global celebration of the entrepreneurial spirit. I haven’t slept much all week as I’ve been busy networking, listening, learning and participating in a whole bunch of events in Ontario — Entrepreneurship Week in the Waterloo area, the Ivey Venture Forum in Toronto and SproutUp to name a few. What [...]
Posted in Uncategorized on Nov 16th, 2009 - כט חשון תשע View Comments
I’m at Entrepreneurship Week in Waterloo waiting to hear from one of the Facebook founders (Chris Hughes, not Mark Z) and thinking about evolution in the corporate world. Microsoft has morphed to become the new IBM. Google is morphing to become the new Microsoft. Facebook is morphing to become the new Google. Twitter has aspirations [...]
Posted in Uncategorized on Nov 9th, 2009 - כב חשון תשע View Comments
I was (pleasantly) surprised to receive this promo email from PayPal today: It appears that La Senza is starting to apply some of the lessons learned by it’s US owner, Limited Brands, north of the border. The owner of Victoria’s Secret purchased La Senza for $628 million back in January 2007 and it has had [...]
Posted in Uncategorized on Nov 4th, 2009 - יז חשון תשע View Comments
Brands are increasingly looking outside of their traditional advertising / marketing agencies for new innovation and new ideas and the agency model is under threat. We’re so interconnected now and brands can source ideas from anywhere (at less cost) — it’s the “Napsterization of the Ad Industry” as I called it in a conversation with [...]
Posted in Uncategorized on Nov 1st, 2009 - כט טבת תרס View Comments
Here’s a great story of a brand who is listening, watching and responding via “a random act of kindness.” This past week, Todd Jamison had his Hyundai totaled in a bizarre parking accident – see the video below: Hyundai Canada was watching and listening and decided to do something about it: We went to find [...]