La Senza (Canada’s Victoria’s Secret) is hotting up online
November 9, 2009 - כ"ג חשון תש"ע by admin
I was (pleasantly) surprised to receive this promo email from PayPal today:
It appears that La Senza is starting to apply some of the lessons learned by it’s US owner, Limited Brands, north of the border. The owner of Victoria’s Secret purchased La Senza for $628 million back in January 2007 and it has had huge online success with VS.
Interestingly, La Senza now has it’s Twitter feed and Facebook fan page prominently displayed on it’s homepage in an attempt to leverage the huge adoption of social media in Canada — 75% of Canadians who are online are active users of Facebook (and Twitter.)
Given the email offer I received, it seems that the good people at La Senza have read the Razorfish report I tweeted about this morning which states that the key to engagement on social properties comes down to old-fashioned direct marketing techniques like offering discounts and special promotions.
Kudos to a prominent Canadian brand for focusing more of it’s attention and marketing dollars in the digital / social media space. It will be interesting to see how successful their efforts will be.
Now, to find that special gift so I can get my $10 cash back from PayPal! – Thanks La Senza and PayPal for the early Happy Holidays gift.
